Currently, the rapid growth of e-commerce, food delivery, and low-cost light industry in Southeast Asia has led to a structural change in the local packaging market. This change signifies that packaging plants will have more demands for improving comprehensive order capabilities: carton manufacturers add new demands for short order equipment and folding carton processing equipment; and extra food container processing equipment is required to adapt to the changes in the food delivery and e-commerce markets.

To help domestic manufacturers seize the international market demand in Southeast Asia, RX will hold WEPACK ASEAN 2024 on November 14 to 16, 2024 at Malaysia International Trade and Exhibition Center (MITEC).

WEPACK ASEAN 2024 will particularly focus on emerging markets in Southeast Asia such as Vietnam and Indonesia to expand a new blue ocean in the Southeast Asian packaging market for exhibitors.

WEPACK ASEAN 2023 achieved fruitful results

From November 22 to 24, 2023, the first edition of WEPACK ASEAN 2023 and its series exhibitions, namely Corrugated ASEAN 2023, FoldingCarton ASEAN 2023, DPrint ASEAN 2023, and Paper ASEAN 2023, drew to a successful end at MITEC, comprehensively showcasing equipment innovations, trends and technologies in the carton, cardboard, folding carton, digital printing, and paper sectors to more than 3,800 trade visitors from the Malay Archipelago, Philippines, China, Indonesia, Singapore, India, Japan, Chinese Taipei, Hong Kong SAR, Thailand, and Pakistan.

13 industry association clusters such as the Malaysian Corrugated Carton Manufacturers’ Association (MACCMA), Corrugated Box Manufacturers’ Association, Singapore (CBMA), Asosiasi Kotak Karton Gelombang Indonesia (AKKGl), Asosiasi Corrugated Cardboard Indonesia (ACCl), Xinbei Corrugated Case Trade Association, Hong Kong Corrugated Paper Manufacturers' Association (HKCPMA), Lanka Corrugated Carton Manufacturers Association (LCCMA), Malaysia Printers Association (MPA), Selangor and FT Chinese Printing Presses' Association, Malaysia Furniture Council and Shandong Packaging & Printing Manufacturers’ Association have rendered generous support to the event.

Given the superb on-site effect of last year's exhibition, the booth reservation this year is highly sought-after and good locations will be booked out soon!

Opening ceremony of WEPACK ASEAN 2023

Explore a new blue ocean in ASEAN markets and create a packaging industrial chain gala

Organized by RX, WEPACK ASEAN is an international trade gala event specifically crafted for the Southeast Asian packaging industrial chain based on global packaging industrial chain resources accumulated over the past 30-odd years. It assists Southeast Asian countries in comprehensively upgrading their packaging industrial chain from raw materials for packaging products to processing equipment and packaging application technology. Pooling active packaging product manufacturers and various packaging professionals from ten ASEAN countries, the exhibition serves as a specialized platform for enterprises of packaging processing equipment, consumables and services such as cartons, folding cartons and flexible packaging to develop markets in ASEAN countries, expand business, and seek cooperation. WEPACK ASEAN has received strong support from strategic partners such as World Packaging Organisation (WPO) and Asian Corrugated Case Association (ACCA) this year.

Comprehensively upgrade the exhibition and outline a new path for going global

Compared with events in previous editions, WEPACK ASEAN 2024 will comprehensively upgrade its exhibition concept, scale, and events, and continue to set sail with a new outlook.

Take the lead in deploying the Southeast Asian markets and seize the new front for going global

As the sixth largest economy in the world, ASEAN sees rapidly rising consumer groups. In recent years, the rise of e-commerce in Southeast Asia, where ASEAN is located, has driven considerable growth in consumer goods packaging such as logistics packaging and folding carton. Meanwhile, with the increasing awareness of governments of various countries in the region, their increased demands for sustainable products are prompting various packaging plants to pay more attention to sustainable solutions.

Strengths of Southeast Asian packaging market

1.      Geographical location

Located between Asia and Oceania, ASEAN connects the Indian Ocean and the Pacific Ocean, and is one of the most important maritime channels in the world. ASEAN countries boast abundant natural resources and demographic dividend, making Southeast Asia one of the most dynamic and promising regions for economic development in the world.

2.      Economic scale

ASEAN currently has a GDP of approximately 3.7 trillion US dollars and a population of over 670 million. It is expected that ASEAN will become the world's fourth largest economy by 2030.

3.      Policy support

In recent years, governments of various ASEAN countries have vigorously built industrial and development zones, and launched massive tax reduction and exemption policies. Boosted by demographic dividend and low-cost plant construction, the number of enterprises building plants and investing in ASEAN countries has spiked noticeably, leading to a steady increase in demands of the whole packaging industrial chain.

Onsite visitor country distribution

Four themed activities stage multi-dimensional highlights

1.      Southeast Asia Packaging Industry Summit

The Southeast Asian Packaging Industry Summit is a regional industry sharing event specifically organized by the organizer for the Southeast Asian region to integrate information sharing, technology exploration, and trend prediction. The Summit will connect the upstream and downstream industries and launch a unique industry event centered around the characteristics of the packaging and printing industry in Southeast Asia. With nearly 100 participants, it will be equipped with simultaneous interpretation captions in both Chinese and English and speeches in English.

2.      5 exchange receptions for top packaging enterprises

This exhibition will particularly set up a welcome reception area for top packaging enterprises, where top paper mills, packaging plants, and terminal enterprises could entertain customers and network.

3.      800 sessions of trade match-making with 500+ overseas buyers

The organizer will set up an exclusive area for 800 sessions of trade match-matching at the exhibition site. It plans to invite more than 500 target overseas buyers to participate in on-site TAP match-making, and provides exclusive trade services to exhibitors and overseas buyers having explicit purchasing needs, so as to help exhibitors steadily expand their international influence and market share during the special period.

4.      A-Thousand-Person Annual Dinner of Malaysian Corrugated Carton Manufacturers’ Association (MACCMA)

The Annual Dinner of MACCMA will be held concurrently along with the exhibition, so local carton manufacturers in Malaysia and local associations in Southeast Asia will head for Kuala Lumpur to participate in the annual dinner to visit the exhibition at the same time. The organizer will also reserve some participation quotas for exhibitors at the annual dinner. Exhibitors can meet local industry KOLs and enterprises in Southeast Asia here to quickly integrate into the local market.

The 32^nd Annual Dinner of MACCMA

Famous enterprises gather in six major exhibition areas and numerous visitors share splendid spotlights

Paper ASEAN

Pooling global paper suppliers, Paper ASEAN comprehensively showcases packaging paper, cultural and commercial printing paper, special paper, other special paper and boards, creates a specialized platform for communication among paper mills, distributors, and downstream paper demand enterprises, design companies, greatly enriches purchasing channels and effectively reduces production costs.

Exhibitor groups: Global paper enterprises, large raw paper traders, special paper processors

Target visitors: Raw paper traders, packaging container product manufacturers and trade agencies in Southeast Asia

Number of visitors influenced by the exhibition: 3,000

Target attending visitors: 300

Corrugated ASEAN

Gathering high-quality supplier resources from all categories around the world, Corrugated ASEAN fully showcases high-tech and cost-effective equipment, helps cardboard box enterprises grasp development opportunities, and achieves the expenditure reduction & cost saving and efficiency enhancement & sustainable development.

Exhibitor groups: Cardboard and carton manufacturing equipment and consumables suppliers

Target visitors: Corrugated box manufacturers and trade agencies in Southeast Asia

Number of visitors influenced by the exhibition: 15,000

Target attending visitors: 2,000

Food Pack & Tech ASEAN

As a trade exhibition specializing in the technical field of food packaging container processing equipment, Food Pack & Tech ASEAN covers manufacturing, processing, forming and detection of food packaging containers in the whole process, and serves as a one-stop leading trade platform displaying food packaging container processing equipment and technologies.

Exhibitor groups: Processing equipment and consumables for various food packaging containers

Target visitors: Various food container manufacturers and trade agencies

Number of visitors influenced by the exhibition: 2,000

Target attending visitors: 400

FoldingCarton ASEAN

Taking the lead in the development new trend of the post-printing industry, FoldingCarton ASEAN brings together cost-effective folding carton post-printing processing equipment, innovative technologies and forward-looking information, helps folding carton post-printing enterprises accelerate automation and intelligent upgrading, opens up new high value-added tracks, and achieves diverse and sustainable development.

Exhibitor groups: Folding carton manufacturing equipment and consumables suppliers

Target visitors: Folding carton manufacturers and agencies in Southeast Asia

Number of visitors influenced by the exhibition: 8,000

Target attending visitors: 1,000

DPrint ASEAN 2023

Focusing on digital application equipment and technologies of whole-category packaging products printing and forming, DPrint ASEAN provides advanced technology and industry trends for packaging enterprises and end-users, achieves the cost reduction & efficiency increase and green production while obtaining new opportunities to meet new business expansion and sustainable development.

Exhibitor groups: Digital printing equipment, consumables and software vendors

Target visitors: Label and advertising express printing enterprises and trade agencies in Southeast Asia

Number of visitors influenced by the exhibition: 2,500

目标到场观众：800

Target attending visitors: 800

PACKCON ASEAN

Gleaning new materials, products, and trends of all-category packaging products, PACKCON ASEAN enables brand owners to enhance their brand value and competitiveness, and achieve sustainable growth.

Exhibitor groups: Paper, plastic, metal, glass and other packaging containers and relevant materials

Target visitors: 500+ brand owners and trade agencies in Southeast Asia

Number of visitors influenced by the exhibition: 6,000

Target attending visitors: 1,000

On-site visits

More exciting activities await you on site. On November 14 to 16, 2024, let's gather at MITEC for WEPACK ASEAN 2024!